DaVita

DaVita is one of the largest kidney care providers in the U.S., supporting people from an early kidney disease diagnosis through dialysis. When DaVita set out to modernize its digital presence, it started with DaVita.com, the front door for patients, caregivers and physicians. Cabin was brought in to define what the site should become. We’ve since helped DaVita put that vision live, and the partnership has grown into a broader effort to modernize how DaVita shows up digitally.

Spring 2026: Vision and roadmap
12 weeks of research, design and planning that gave DaVita a clear picture of who the site serves and where it needs to go.

September 2026: Launch
A redesigned homepage, a new research-backed global navigation and a refreshed DaVita.com across 3,000+ pages, all built on a rebuilt design system.

Now: Phase 2
Four workstreams across web, IT, behavioral data with an AI proof of concept, and Salesforce and MarTech.

Next
A connected vision for DaVita’s digital experiences beyond the website.

Before designing anything, we built a clear picture of who uses DaVita.com and why. Research, behavioral data and patient interviews showed that nearly 9 in 10 visitors are patients or caregivers, many arriving at a stressful moment, and that the site was organized around content types rather than their needs. We brought about 20 DaVita stakeholders into the work early to agree on what good should look like, then validated concepts directly with patients. The result was a vision leadership could stand behind and a roadmap grounded in what DaVita’s platforms could support today.

DaVita didn’t need another strategy deck sitting on a shelf. Weeks after the vision read-out, the same Cabin team was implementing it. By September 30, DaVita.com launched with a fully reimagined homepage, a new global navigation shaped by the research, and a refreshed look across more than 3,000 pages. We rebuilt DaVita’s Design System to make that possible, with governance, documentation and an AI-ready token architecture so DaVita’s team can keep building on it without us.

In the first weeks after launch, homepage bounce rate fell by more than half, a sign that visitors are finding their way into the site instead of leaving. DaVita.com is also showing up more often in AI search answers and now ranks as the third most-cited source in its category, behind only the National Kidney Foundation and the NIH.